Brand Overview

My name is Caitlin Valentin, and I am the Founder and CEO of BeFatBeHappy — a creator brand and creative consultancy. I describe my business like a meal: each course (whether appetizer, main, or dessert) stands beautifully on its own while also connecting to the full experience. That’s how I approach my work: each piece of content, campaign, and collaboration is part of a bigger story that leaves people full, inspired, and wanting more.

Food and Travel Instagram

With an internationally recognized, award-winning Instagram community of 100,000+, I explore FAT (Food And Travel) with fresh, joyful, and community-driven storytelling. My motto, 'be fat, be happy', is a call to “stay hungry”— to feed your appetite, feed your soul, and feed others. This spirit comes alive across @befatbehappy (my creator platform) and @befedbehappy (my nonprofit arm), where food, travel, and community are always at the center.

Content Creation

With my distinct point of view, I craft experiential photo and video campaigns for hospitality, CPG, and lifestyle brands. Whether content lives exclusively on your channels, my platform, or both, every collaboration is designed to feel authentic, perform effectively, and deliver real value.

Casillero del Diablo

154 Wine

Ninja Foodi Grill

Laguna Canyon Wine

Mr. Black Tiramisu

Original Balsamic Vinegar of Modena

The Confidante

Visit Laguna Beach

McClain Cellars

SNKRS

Content & Community Strategy

Through BeFatBeHappy Collective, my team and I help brands grow loyal, engaged communities by combining creative storytelling with strategic execution. From social media and influencer programs to email/SMS marketing, we design campaigns, calendars, and content that don’t just reach people. They inspire them to act, purchase, and stay connected. Together, we define short and long term goals within a brand's vision and execute with excellence.

Don Angie

Misirizzi

Explore Kissaki

Qanoon

Momofuku Goods

The Migrant Kitchen Initiative

The Migrant Kitchen

Influencer Marketing & Activations

From intimate food-centered gatherings to multi-day press trips, I design and host influencer activations that spark buzz and deliver measurable ROI. Beyond events, I build programs that connect top creators with the right opportunities to amplify your brand story.

Social Media Coaching

As a strategist, I coach executives and leaders to expand their influence and accelerate impact online. My approach combines personal brand strategy with 1:1 guidance, giving leaders the confidence and clarity to grow their presence with purpose.

Speaking Engagements / Talent Opportunities

As a trained actor and subject-matter expert, I bring energy, clarity, and connection to any stage or screen—whether hosting, moderating, or delivering a keynote.

Immersive Travel Experiences

From curated press trips to original travel concepts, I influence how people explore the world through stories that spark trust and wanderlust. My goal: to inspire audiences not just to dream about travel, but to book, explore, and share.