Brand Overview

My name is Caitlin Sakdalan, and I am the Founder and CEO of BeFatBeHappy – both a personal brand, as well as a digital content, community and media collective company. I describe my business like a meal. Each course, whether appetizer, main course or dessert, stands on its own while also connected to what's on the table.

Food and Travel Instagram

With an international award winning Instagram account of 100,000+ followers and growing, my defined personal brand is a holistic, fresh and enthusiastic exploration of FAT (food and travel). With this passion, coupled with an expertise in social media and the hospitality industry, I create genuine and effective content that audiences meaningfully see and engage with on @befatbehappy and @befedbehappy. My 'be fat be happy’ motto' is a call for all of us to ‘stay hungry’ to feed our appetites, feed our souls and feed others – what I believe to be the core drivers that fill life with purpose.

Branded Content Creation

With my distinct eye and point of view, I create engaging product and experiential content for brands in the hospitality and lifestyle spaces. These creative campaigns can be for your brand's use, content my audience can see and interact with through social promotion, or a mix of both. I work for each collaboration to be as authentic and mutually beneficial as possible for a truly effective partnership.

Casillero del Diablo

154 Wine

Ninja Foodi Grill

Laguna Canyon Wine

Mr. Black Tiramisu

Original Balsamic Vinegar of Modena

The Confidante

Visit Laguna Beach

McClain Cellars

SNKRS

Content & Community Strategy

My collective works with businesses to innovate and create impact through pioneering captivating content, with a sharp focus on bringing value to and growing engaged communities. From social media and influencer management to email and SMS marketing, my team re-evaluates and re-energizes brands' online presences. We conceptualize effective campaigns, organize content calendars and tell dynamic visual and written stories — all to foster loyal communities and inspire action – whether that's to purchase, spread the word, make a reservation, or even simply influence opinion. Together, we define short and long term goals within a brand's vision and execute with excellence.

Don Angie

Misirizzi

Explore Kissaki

Qanoon

Momofuku Goods

The Migrant Kitchen Initiative

The Migrant Kitchen

Influencer Marketing / Activations

With my network and event planning expertise, I successfully organize and co-host various influencer activations in the form of food-centered events or longer form influencer press trips. I also strategically build out influencer programs and connect top content creators to appropriate opportunities.

Social Media Coaching

I consult with Pioneering Collective as a social media strategist and coach corporate executives + leaders looking to expand their influence and accelerate impact online. I create actionable social media strategies based on their desired personal brand and provide 1:1 consultation on how to effectively evolve their online presence.

Speaking Engagements / Talent Opportunities

As a trained actor and F.A.T. subject matter expert, I am able to speak eloquently and genuinely engage an audience on screen or at a live event.

Immersive Travel Experiences

Whether it's an organized press trip or a food and travel experience that I conceptualize, I influence people's travel decisions through stories from various cities and destinations around the world. I tell these stories through my unique lens and create personal visual and written content to reflect that.